Home › Massachusetts
How do roofers in Massachusetts get more customers from Google and AI search?
Short answer: Roofers in Massachusetts get found online with a website that shows their license number, names the towns they serve such as Boston, Worcester and Springfield, and collects real local reviews. Licensing runs through the Board of Building Regulations and Standards (CSL) and Office of Consumer Affairs and Business Regulation (HIC).
- Licensing body: Board of Building Regulations and Standards (CSL) and Office of Consumer Affairs and Business Regulation (HIC).
- Home improvement contractors must show their HIC registration number in any advertising for home construction or improvement work. Ads without it are a prohibited act under G.L. c. 142A, section 17.
- 441 businesses with staff in 2022, 20th of 50 states; 84% have fewer than 10 staff.
- Largest cities: Boston, Worcester and Springfield.
- Common words in local searches: “reviews” and “best”.
- Coldest month January (about 26°F), warmest July (about 71°F), statewide average.
Do roofers need a license in Massachusetts?
In Massachusetts, the licensing body for this work is Board of Building Regulations and Standards (CSL) and Office of Consumer Affairs and Business Regulation (HIC).
License or registration types named by the state: Construction Supervisor License: Roof Covering; Home Improvement Contractor registration.
- The Construction Supervisor License has a Roof Covering type that covers installing, repairing or removing roof covering, including replacing up to 25 percent of sheathing.
- Residential roofing on existing 1 to 4 unit owner-occupied homes also needs Home Improvement Contractor (HIC) registration.
Contractor registration in Massachusetts sits with Office of Consumer Affairs and Business Regulation (HIC) and Board of Building Regulations and Standards (CSL). HIC registration is required to bid on or do residential work on existing owner-occupied 1 to 4 unit homes. Subcontractors are included. The CSL is a separate person-level license for anyone who directly supervises work regulated by the state building code. Masonry has its own CSL type.
License numbers in ads and on websites
Home improvement contractors must show their HIC registration number in any advertising for home construction or improvement work. Ads without it are a prohibited act under G.L. c. 142A, section 17. Advertising that you are registered without an accurate reference to the registration certificate is also prohibited.
What do homeowners in Massachusetts’s biggest cities search for?
Google autocomplete for roofer searches in each city (job-seeker searches removed):
Boston
- best roofers boston
- boston roofers lincs
- boston roofers local 33
- boston roofing & aluminum inc
- boston roofing and gutters
- boston roofing and gutters reviews
- boston roofing companies
- boston roofing company
Worcester
- best roofers worcester
- difference between roofer and roof plumber
- how long do roofers work in a day
- jf roofers worcester
- roofer worcester ma
- roofer worcester park
- roofers worcester ma
- roofing worcester ma
Springfield
- roofer springfield ma
- roofer springfield ohio
- roofers springfield ma
- roofers springfield ohio
- roofing springfield ma
- roofing springfield ohio
- springfield electric phone number
- springfield roofers mart
Cambridge
- cambridge roofers companies house
- cambridge roofers ltd
- cambridge roofers ltd companies house
- cambridge roofers reviews
- cambridge roofers waterbeach
- cambridge roofing and plastics
- cambridge roofing and siding
- cambridge roofing company
Lowell
- broadway roofing lowell
- how long do roofers guarantee their work
- how to sue roofer for poor workmanship
- joe's roofing lowell
- joe's roofing lowell reviews
- lowell roofing companies
- roofer lowell ma
- roofer not responding
Across these cities, the words that come up most are “reviews” and “best”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of roofer work look like in Massachusetts?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 26°F | leak repairs and ice dam calls, booking spring work |
| February | 28°F | leak repairs and ice dam calls, booking spring work |
| March | 35°F | inspections and replacement quotes |
| April | 46°F | inspections and replacement quotes |
| May | 57°F | full replacements, gutters |
| June | 66°F | full replacements, gutters |
| July | 71°F | full replacements, gutters |
| August | 70°F | full replacements, gutters |
| September | 62°F | full replacements, gutters |
| October | 51°F | inspections and replacement quotes |
| November | 41°F | inspections and replacement quotes |
| December | 32°F | leak repairs and ice dam calls, booking spring work |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in Massachusetts’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Boston | Suffolk County | 18 | 42,690 |
| Worcester | Worcester County | 63 | 13,760 |
| Springfield | Hampden County | 24 | 19,179 |
| Cambridge | Middlesex County | 103 | 15,767 |
| Lowell | Middlesex County | 103 | 15,767 |
Competition is tightest around Worcester (Worcester County), with one business for every 13,760 residents, and loosest around Boston, at one per 42,690.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in Massachusetts?
The Census Bureau counted 441 businesses with employees in Massachusetts in 2022, in the category “Roofing contractors”. That ranks Massachusetts 20th of 50 states, a mid-sized market, and 2% of the US total. 84% of them have fewer than 10 staff, and 32 have 20 or more.
Together they employ 3,006 people, with an average yearly payroll of $579,515 per business. The three busiest counties hold 52% of them, so competition is packed into a few places.
With 7,001,399 residents (Census, July 2023), that is one business for every 15,876 people, against 13,628 nationally: more residents per business than the US average, so each business has more homes to serve.
Massachusetts next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Massachusetts | 441 | 15,876 | 84% |
| Connecticut | 179 | 20,208 | 85% |
| New Hampshire | 74 | 18,947 | 81% |
| New York | 830 | 23,580 | 81% |
| Rhode Island | 71 | 15,436 | 86% |
| Vermont | 83 | 7,801 | 89% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Middlesex County | 103 | 15,767 |
| Worcester County | 63 | 13,760 |
| Essex County | 62 | 13,066 |
| Norfolk County | 51 | 14,264 |
| Plymouth County | 40 | 13,383 |
| Bristol County | 27 | 21,550 |
| Hampden County | 24 | 19,179 |
| Suffolk County | 18 | 42,690 |
| Barnstable County | 15 | 15,449 |
| Hampshire County | 14 | 11,607 |
14 of Massachusetts’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 310 with 1-4 staff, 59 with 5-9 staff, 37 with 10-19 staff, 25 with 20-49 staff, 7 with 50+ staff.
Where Massachusetts is growing
New homes and new owners bring new work. Massachusetts's population changed +0.1% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Hampshire County: 162,502 people, +10.8% since 2020, 14 roofing contractors
- Barnstable County: 231,735 people, +1.6% since 2020, 15 roofing contractors
- Plymouth County: 535,308 people, +1.0% since 2020, 40 roofing contractors
- Bristol County: 581,841 people, +0.9% since 2020, 27 roofing contractors
- Worcester County: 866,866 people, +0.8% since 2020, 63 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in Massachusetts?
Massachusetts uses the 2021 edition of the International Residential Code (IRC) (Massachusetts 10th edition code based on 2021 IRC). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.
What should a Massachusetts roofer website show?
- Your license number in the footer of every page. Massachusetts requires it in advertising for at least some trades.
- A service area list that names real counties and towns, for example Middlesex County, Worcester County and Essex County.
- Seasonal pages published before May, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Massachusetts questions
Who licenses roofers in Massachusetts?
Board of Building Regulations and Standards (CSL) and Office of Consumer Affairs and Business Regulation (HIC). The Construction Supervisor License has a Roof Covering type that covers installing, repairing or removing roof covering, including replacing up to 25 percent of sheathing. Residential roofing on existing 1 to 4 unit owner-occupied homes also needs Home Improvement Contractor (HIC) registration.
How many roofing contractors are there in Massachusetts?
The US Census Bureau counted 441 businesses with employees in Massachusetts in 2022 in the category Roofing contractors, and 84% of them have fewer than 10 staff.
Which county in Massachusetts has the most roofing contractors?
Middlesex County, with 103 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in Massachusetts?
Home improvement contractors must show their HIC registration number in any advertising for home construction or improvement work. Ads without it are a prohibited act under G.L. c. 142A, section 17. Advertising that you are registered without an accurate reference to the registration certificate is also prohibited.
Which edition of the International Residential Code (IRC) does Massachusetts use?
The 2021 edition. Massachusetts 10th edition code based on 2021 IRC.
What do people in Boston search for when they need a roofer?
Google autocomplete for Boston shows searches such as “best roofers boston”, “boston roofers lincs”, “boston roofers local 33” and “boston roofing & aluminum inc”.
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://www.law.cornell.edu/regulations/massachusetts/780-CMR-110-R5-1
- https://www.boston.gov/departments/inspectional-services/home-improvement-contractor
- https://www.housecallpro.com/working-in-the-trades/handyman-licensing/massachusetts/
- https://malegislature.gov/Laws/GeneralLaws/PartI/TitleXX/Chapter142A/Section17
We build your new website free, before you pay, then work every week to get you named when homeowners ask Google and AI who to call. Claim your free demo site.